Tag Heuer Tag Heuer

A brand new Tag Heuer Eyewear line ‘inspired by the human body’. Experience unparalleled vision crafted for modern life with a sporty, high-performance luxury eyewear and sunglasses model. This new collection offers a perfect blend of avant-garde and Swiss design inspiration. To promote the new eyewear line, we created a virtual try-on Snapchat Lens based on the campaign visual style. Users are able to virtually try on 4 models and immerse themselves into the campaign style or discover the eyewear in a more natural look.