Audemars Piguet Audemars Piguet

Audemars Piguet released two new self-winding Royal Oaks and two new Royal Oak Offshores in collaboration with fashion designer Matthew Williams and his streetwear label 1017 Alyx 9SM. To promote the new models and have the audience engage with the watches, we created a virtual try-on experience. Users can discover the watches in detail with an in-camera 3D viewer and virtually try on the watch by pointing the camera towards their wrist.