Rimowa Rimowa

Whether it be Thanksgiving, Hanukkah, Christmas, Kwanzaa or New Year, it’s a time when most are on the move and giving feels the air. Fit for the journey ahead, RIMOWA’s new campaign celebrates the season and all of its special moments. For its latest, RIMOWA’s campaign comes alive through illustrated visuals. As part of the promotion for this campaign, and to realize a high form of engagement through product discovery and immersive storytelling, we created a Snapchat and Instagram AR experience. Fully in line with the campaigns visual direction, the user is placed in the center of the campaign and is able to discover the Rimowa products in 3D within their own personal space.