RIMOWA RIMOWA

Created in close collaboration with RIMOWA and Snap, this project pushed us creatively and technically. Our task was to introduce the new RIMOWA Groove Bag collection through a gamified AR experience that stayed true to the brand’s heritage, while visually highlighting the signature leather grooves. We developed a high-quality 3D product model with detailed leather textures and paired it with a gyroscope-based game inspired by the classic Marble Maze. By tilting their phones, players navigate through the iconic RIMOWA grooves to climb the leaderboard, with three difficulty levels designed to boost engagement and replay value.