Jo Malone London Jo Malone London

To celebrate Jo Malone London's iconic scent layering concept, we created an interactive TikTok filter that invited audiences to discover their perfect fragrance combinations. Through a playful quiz experience, users answered a few questions to reveal a personalized scent pairing, beautifully visualized within the filter. The activation made the art of scent layering more accessible, engaging a new generation of fragrance lovers while driving deeper brand connection through creativity and interaction.