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Cases

Dior

Snapchat Lens

Image tracking

Dior Yuriko Takagi

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Designer of Dreams’ is an exhibition showcasing French fashion house Christian Dior which has been reinvented for its opening in Tokyo, celebrating the “deep friendship” between Dior and Japan. The exhibition runs until May 28, 2023, at the MOT, Museum of Contemporary Art in Tokyo, reworked for Japanese fans by curator Florence Müller and featuring a new scenographic narrative created by architect Shohei Shigematsu from the OMA agency in New York. As part of the exhibition we created a Snapchat Lens allowing visitors to engage with a set of 6 photograhps. When pointing the camera on each of the 6 photographs, the image shows a subtle animation relevant to the style of the photographer. For the selfie camera we created a a similar effect as for the world camera, showing the user in a delayed/slow motion effect similar to the style of the photographer.

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