Hermès Hermès

A FOOH proof of concept we’ve created for Hermès because we just couldn’t resist bringing these playful characters to life. The Hibouton charm is Designed for Hermès by the well-known children’s book illustrator Serge Bloch. Check the link to the comments to see the actual product. Augmented Reality and FOOH are aiming on merging the digital world with the real world. The key difference is that FOOH is a simulated or imagined experience that exists only as video, whereas AR creates digital layers over the real world in real-time. Both concepts seek to enhance consumer engagement by offering immersive, interactive, and often unexpected, impactful experiences that challenge traditional advertising formats.