Doritos Doritos

For the collaboration between Doritos and A Minecraft Movie, we launched a groundbreaking WebAR activation. Physical portals in Amsterdam and Brussels became gateways to The Nether. By scanning a QR code, users opened a WebAR portal, stepped inside, and embarked on an immersive quest. Exploring the dark world of The Nether, participants completed three challenges for a chance to claim the exclusive Golden Square Doritos. The project was created together with Fitzroy and LiveWall.