ASOS ASOS

From November 23rd to 26th, Asos opened its first ever pop-up shop to the public, at 11 Rathbone Place in London. The space spans four floors and includes a curated edit of autumn/ winter 23 collections to try on and buy, both physically, the top floor is dedicated to changing rooms, and digitally, as customers can also shop the edit on Asos's website. To further promote and elevate the on-site experience, we partnered with Snap and Asos to create a series of AR experiences including an AR mirror, Geo Location experience and universal Lens. For the Geo Location Lens, we worked with Snaps City Scale AR feature enabling visitors to unlock an on-site AR experience. When pointing the phone on the Asos Pop-up store, a Virtual Catwalk was activated. The catwalk shows Asos styled avatars with a different look with each walk. Little easter egg, when users would spot a full black & white avatar and take a screenshot, they were awarded with a Asos good bag.