De Beers De Beers

A product update for a previously created try on Lens. For this experience we recreated 5 new pieces of the Enchanted Lotus collection in 3D and optimized the assets for the AR experience. The Enchanted Lotus design is inspired by the lotus flower, which blooms in sunlight, retreats into the water at night, and re-emerges every morning. The lotus flower has long been a spiritual symbol of purity and eternity. De Beers seeks to reflect this symbolism and the flower’s elegant shape in their designs adorned with natural diamonds, themselves a time-honored symbol of eternity.