BOSS BOSS

The 2023 GQ Men of The Year watch comes from Boss with the 'Taper' watch as part of the Sport Lux collection. As part of the promotional campaign and in close collaboration with Snapchat and Boss Watches & Jewelry we created an AR experience. When opening the AR effect in Snapchat, users can explore the watch in a 3D view. When tapping on the screen, an exploded view of the watch will be activated showing it in more detail. Users are able to try on the watch when activating the rear camera. Once the users hand is detected, the watch will be virtually fitted to the arm.