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Beyond 03 Phygital
April 25th 2023
Virtual Try On
Lens Studio - CLO3D - Blender
The Beyond03 Collection is specifically designed and engineered to explore the intersection of physical and digital fashion while creating an immersive, value-added experience with real utility. Consisting of 4 phases from which the 1st phase was launched April 3th 2023 with a Location AR experience at the Royal Palace in Amsterdam, teasing the Beyond Tech Hoodie. Phase 2, a virtual try-on experience offering a limited buying period, will be launched mid to late April and run until mid May. Once physical production starts, 2 more phases will be launched including an enrichment of the physical hoodie in the form of a virtual layer, and a full Ready Player Me outfit to boost in virtual worlds. The collection will be shoppable from Tuesday April 25th for a limited period.