Beyond01 x Snap Beyond01 x Snap

Beyond 01 is an AR Fall collection inspired by the natural element of transition and change. Fall is the time where we focus on change and adaptation, during this period we grasp onto the leftovers of summer, we find a sense of comfort in gradual change. We see nature go through this process as it is constantly changing regardless of the season we talk about. During fall we see trees who lose their leaves, colors that shift to warm hues and overall transition and preparation for the colder weather. Beyond 01 is a digital translation of the changes we see in nature both visually and emotionally. The full collection is launched as virtual try-on, wearable through the Snapchat app.