Tiffany & Co. Tiffany & Co.

In close collaboration with Snap Inc. and Tiffany & Co. we created a bespoke AR try-on experience showcasing Tiffany’s most iconic jewellery pieces for Ramadan. By leveraging cloud-based asset streaming, we removed the latency typically associated with high-fidelity 3D models, enabling instant, seamless exploration. Real-time ray tracing recreates the way light interacts with a Tiffany diamond, delivering hyper-realistic brilliance and reflections. Advanced spatial tracking ensures each necklace, bracelet, ring, and earring sits naturally on the body, moving fluidly and precisely with the wearer.