Design Museum London Design Museum London

In close collaboration with Snap AR we brought to life a collection of iconic fashion looks for the REBEL: 30 years of London Fashion exhibition at the Design Museum in London. Using Snap's AR tech, we created nine AR lenses which stayed true to the vision and iconic looks of these fashion designers, while capturing the feeling of being backstage at a fashion show. Visitors can use Snap's AR Vanity mirrors to virtually try on different types of hairstyles, makeup and accessories - from seeing these looks on the runway to seeing how it would look on them. The exhibition shows how AR is completely transforming how we experience fashion today and bring iconic moments like runway shows to life.