Moncler Moncler

Prototyping is an important part of our strategy to be able to keep innovating, testing with new features and understand the possible added value for our projects. As part of that, we wanted to test with iridescent glow on a virtual jacket for a virtual try on. We think, connecting a brand to prototypes makes the case it self stronger for our test group. Therefore we translated an existing Moncler puffer jacket into a virtual jacket and added the iridescent glow. The jacket could be worn by Snapchat users as a virtual try-on and proved to be very successful with over 350k registered try-ons and no media spent.