Hennesy Hennesy

As part of the Hennessy and MGM partnership, together with Snap we created a Lens experience for users to explore the Creed gym. On selfie, the user is fitted with a pair of Hennessy sponsored boxing gloves. When switching to world camera, the user is placed in the middle of the boxing ring. From there the user is invited to explore the gym, and throw some punches on the heavy bag and speed bag. The goal of this activation is to immerse the user within the Creed III boxing environment and at the same time communicate the Hennessy sponsorship.