De Beers De Beers

The Enchanted Lotus design is inspired by the lotus flower, which blooms in sunlight, retreats into the water at night, and re-emerges every morning. The lotus flower has long been a spiritual symbol of purity and eternity. De Beers seeks to reflect this symbolism and the flower’s elegant shape in their designs adorned with natural diamonds, themselves a time-honored symbol of eternity. As part of the campaign for the launch of new pieces of the collection we created an augmented reality experience on for Snapchat users to discover the products in detail. The Lens also allows users to virtually try on the necklace, earrings and bracelet. We pushed the quality of the 3D products to a maximum in order to realise the highest form of realism.