British Fashion Awards
The British Fashion Awards 2022 LensTry now
Snap and the British Fashion Council teamed up with Beyond to celebrate emerging talent. The Lens we created, built in collaboration with a curated group of NEW WAVE: Creatives talent, allows Snapchatters to experience the creativity of The Fashion Awards from wherever they are in the world – while guests on the red carpet can immerse themselves in the artworks through Snap’s AR Mirrors on the night. From donning a cape created by digital artists Fromm, playing with an augmented representation of art created by nail artist Simone Cummings, and finally trying on an augmented accessory by Ming Ma.