British Fashion Awards British Fashion Awards

Snap and the British Fashion Council teamed up with Beyond to celebrate emerging talent. The Lens we created, built in collaboration with a curated group of NEW WAVE: Creatives talent, allows Snapchatters to experience the creativity of The Fashion Awards from wherever they are in the world – while guests on the red carpet can immerse themselves in the artworks through Snap’s AR Mirrors on the night. From donning a cape created by digital artists Fromm, playing with an augmented representation of art created by nail artist Simone Cummings, and finally trying on an augmented accessory by Ming Ma.