Beyond Studio Beyond Studio

Beyond Studio, in collaboration with Multiple Identities, developed and launched an interactive AR Mirror experience in a retail shopping window located in Amsterdam’s Red Light District. The objective of the case was to explore how augmented reality installations in high-traffic urban areas can attract attention, engage passersby, and drive additional in-store traffic. The AR Mirror operates in two modes: * Idle Mode: Displays a video loop to capture attention. * Activation Mode: Triggered by motion detection when a person approaches. For this pilot, the interactive content featured a virtual try-on of a scarf with three selectable styles: 1. Balaclava 2. Shrug 3. Traditional scarf