Ralph Lauren Ralph Lauren

Celebrating the launch of its RL 888 handbag design, Ralph Lauren unveiled a new virtual store called “The 888 House” this week. Inspired by the desert landscape of California’s Joshua Tree National Park, the experience fuses fantasy with reality to introduce the concept of surrealist shopping. To promote the RL 888 handbag design and engage the audience, we created an AR experience for the user to immerse themselves into the campaign and discover the 888 bag. On selfie, users see themselves in the campaign environment desert landscape. When switching to world cam, the new RL logo is revealen by an animation which transitions to a virtual desert environment with the 3D 888 bag floating in front of you.